News & Insights

Threads vs. X in Japan: Strategy for Wellness Brands
Introduction: The Milestone and the Reality Check The Global Shift The headline is hard to ignore. New Similarweb estimates reported by TechCrunch show Threads at

Looking Ahead: From Healthcare to Lifestyle in Japan’s Wellness Market
Japan’s wellness market is entering a new phase — one where healthcare, lifestyle, technology, and consumer wellbeing are increasingly interconnected.

Yahoo Japan Ads for Health & Wellness Brands
Explore why Yahoo! JAPAN (LY Ads) is essential for health and wellness brands. Learn how to reach Japan’s aging demographic through trust-based advertising.

Recovery Wear in Japan: Where Fashion and Preventive Healthcare Converge
What Japan’s Wellness Apparel Ecosystem Reveals About the Future of Preventive Health

Embedded Health: Prevention Through Hygiene in Japan’s Toilet Innovation
How Japan’s cleanliness culture and smart toilet innovation reveal a preventive healthcare model built into everyday life, with lessons for global health-tech brands.

Insights from Dentsu’s 10,000-Person Wellness Survey
Introduction Dentsu Inc., one of Japan’s leading advertising and research organizations, has published the results of its 18th annual 10,000-Person Wellness Survey, a long-running study

Popular Tokyo Trade Fairs for Health & Wellness Brands
Introduction Japan’s wellness market is undergoing rapid transformation, driven primarily by its unique demographics. The country’s aging population—where the population aged 65 and over already

LINE Friends Campaigns: Tips for Beauty & Wellness Brands
Learn how wellness and beauty brands in Japan can run effective LINE Friends campaigns with the right incentives, onboarding, and long-term engagement.

Threads vs. X in Japan: Strategy for Wellness Brands
Introduction: The Milestone and the Reality Check The Global Shift

Looking Ahead: From Healthcare to Lifestyle in Japan’s Wellness Market
Japan’s wellness market is entering a new phase — one where healthcare, lifestyle, technology, and consumer wellbeing are increasingly interconnected.

Yahoo Japan Ads for Health & Wellness Brands
Explore why Yahoo! JAPAN (LY Ads) is essential for health and wellness brands. Learn how to reach Japan’s aging demographic through trust-based advertising.

Recovery Wear in Japan: Where Fashion and Preventive Healthcare Converge
What Japan’s Wellness Apparel Ecosystem Reveals About the Future of Preventive Health

Embedded Health: Prevention Through Hygiene in Japan’s Toilet Innovation
How Japan’s cleanliness culture and smart toilet innovation reveal a preventive healthcare model built into everyday life, with lessons for global health-tech brands.

Insights from Dentsu’s 10,000-Person Wellness Survey
Introduction Dentsu Inc., one of Japan’s leading advertising and research

Popular Tokyo Trade Fairs for Health & Wellness Brands
Introduction Japan’s wellness market is undergoing rapid transformation, driven primarily

LINE Friends Campaigns: Tips for Beauty & Wellness Brands
Learn how wellness and beauty brands in Japan can run effective LINE Friends campaigns with the right incentives, onboarding, and long-term engagement.