News & Insights
Creative Trends for Wellness Ads in Japan (Yahoo Report, Fall 2025)
In Japan’s health and wellness market, the quality of creative assets has become a primary performance lever, not just a cosmetic detail. Budgets are shifting into digital, ad formats are converging across platforms, and consumers expect brands to meet highly specific needs with clear, credible promises.
Japan’s Pharmaceutical Affairs Law: A Guide for Cosmetic Brands
Japan is one of the world’s most lucrative yet legally complex beauty markets. Its consumers are globally admired for their skincare rituals, demand for quality,
Japan’s Premade Meal Boom: Trends, Leaders, and Opportunities
Japan has always excelled at balancing tradition with convenience, from onigiri at the corner konbini to seasonal bento boxes. Now, a new category is taking off: premade meal services.
Effective Keyword Bidding Practices for Health & Wellness Brands
The health and wellness industry is booming, and with growth, of course, comes competition. From boutique supplement companies to national gym chains and direct-to-consumer beauty brands, everyone is vying for the attention of health-conscious consumers.
Sales Channels for Selling Supplements Online in Japan
Japan’s supplement industry has become incredibly attractive to supplement makers, thanks largely to an aging population, very high levels of health consciousness, and a deep-rooted cultural emphasis on
Budgeting for Paid Ads in Japan
Navigating the world of paid advertising can be tricky, especially in a market as unique and competitive as Japan. Whether you’re a local entrepreneur or an international brand looking to extend your reach, understanding the costs involved in starting paid ads is crucial for devising
Changes to Google Ads’ Healthcare Policy for Japan (2025)
Google Ads introduced updates to its Healthcare and Medicines Policy starting January 2025. These changes will allow online pharmacies and telemedicine providers to advertise prescription
LINE Image Ads: Tips & Tricks
With over 92 million users in Japan, LINE is much more than a social network; it’s an all-in-one platform for messaging, payments, news, and more.
Creative Trends for Wellness Ads in Japan (Yahoo Report, Fall 2025)
In Japan’s health and wellness market, the quality of creative assets has become a primary performance lever, not just a cosmetic detail. Budgets are shifting into digital, ad formats are converging across platforms, and consumers expect brands to meet highly specific needs with clear, credible promises.
Japan’s Pharmaceutical Affairs Law: A Guide for Cosmetic Brands
Japan is one of the world’s most lucrative yet legally
Japan’s Premade Meal Boom: Trends, Leaders, and Opportunities
Japan has always excelled at balancing tradition with convenience, from onigiri at the corner konbini to seasonal bento boxes. Now, a new category is taking off: premade meal services.
Effective Keyword Bidding Practices for Health & Wellness Brands
The health and wellness industry is booming, and with growth, of course, comes competition. From boutique supplement companies to national gym chains and direct-to-consumer beauty brands, everyone is vying for the attention of health-conscious consumers.
Sales Channels for Selling Supplements Online in Japan
Japan’s supplement industry has become incredibly attractive to supplement makers, thanks largely to an aging population, very high levels of health consciousness, and a deep-rooted cultural emphasis on
Budgeting for Paid Ads in Japan
Navigating the world of paid advertising can be tricky, especially in a market as unique and competitive as Japan. Whether you’re a local entrepreneur or an international brand looking to extend your reach, understanding the costs involved in starting paid ads is crucial for devising
Changes to Google Ads’ Healthcare Policy for Japan (2025)
Google Ads introduced updates to its Healthcare and Medicines Policy
