Effective Keyword Bidding Practices for Health & Wellness Brands
2025-04-14
The health and wellness industry is booming, and with growth, of course, comes competition. From boutique supplement companies to national gym chains and direct-to-consumer beauty brands, everyone is vying for the attention of health-conscious consumers. According to a 2022 report by the Global Wellness Institute, the global wellness economy was worth $4.4 trillion in 2020 and is on track to surpass $7 trillion by 2025. While this growth means enormous potential for marketers, it also translates to a crowded and highly competitive digital advertising space.
