News & Insights
Effective Keyword Bidding Practices for Health & Wellness Brands
The health and wellness industry is booming, and with growth, of course, comes competition. From boutique supplement companies to national gym chains and direct-to-consumer beauty brands, everyone is vying for the attention of health-conscious consumers. According to a 2022 report by the Global Wellness Institute, the global wellness economy was worth $4.4 trillion in 2020 and is on track to surpass $7 trillion by 2025. While this growth means enormous potential for marketers, it also translates to a crowded and highly competitive digital advertising space.
Sales Channels for Selling Supplements Online in Japan
Japan’s supplement industry has become incredibly attractive to supplement makers, thanks largely to an aging population, very high levels of health consciousness, and a deep-rooted cultural emphasis on
Budgeting for Paid Ads in Japan
Navigating the world of paid advertising can be tricky, especially in a market as unique and competitive as Japan. Whether you’re a local entrepreneur or an international brand looking to extend your reach, understanding the costs involved in starting paid ads is crucial for devising
Changes to Google Ads’ Healthcare Policy for Japan (2025)
Google Ads introduced updates to its Healthcare and Medicines Policy starting January 2025. These changes will allow online pharmacies and telemedicine providers to advertise prescription
LINE Image Ads: Tips & Tricks
With over 92 million users in Japan, LINE is much more than a social network; it’s an all-in-one platform for messaging, payments, news, and more.
Choosing the Right Bilingual Marketing Agency in Japan
Whether launching your products for the first time or looking to grow your established business, at some point you’re going to seek the support of
Exploring Opportunities in Japan’s Wellness Market
Japan’s wellness market offers an exciting landscape for health and wellness brands looking to expand their reach. With a rich history in holistic health practices
Announcing the 2024 Recipients of the “Excellence in Health Management” Certification
The Ministry of Economy, Trade and Industry (METI) has announced the recipients of the “Certified Health & Productivity Management Organization Recognition Program 2024.” This year,
Effective Keyword Bidding Practices for Health & Wellness Brands
The health and wellness industry is booming, and with growth, of course, comes competition. From boutique supplement companies to national gym chains and direct-to-consumer beauty brands, everyone is vying for the attention of health-conscious consumers. According to a 2022 report by the Global Wellness Institute, the global wellness economy was worth $4.4 trillion in 2020 and is on track to surpass $7 trillion by 2025. While this growth means enormous potential for marketers, it also translates to a crowded and highly competitive digital advertising space.
Sales Channels for Selling Supplements Online in Japan
Japan’s supplement industry has become incredibly attractive to supplement makers, thanks largely to an aging population, very high levels of health consciousness, and a deep-rooted cultural emphasis on
Budgeting for Paid Ads in Japan
Navigating the world of paid advertising can be tricky, especially in a market as unique and competitive as Japan. Whether you’re a local entrepreneur or an international brand looking to extend your reach, understanding the costs involved in starting paid ads is crucial for devising
Changes to Google Ads’ Healthcare Policy for Japan (2025)
Google Ads introduced updates to its Healthcare and Medicines Policy
Choosing the Right Bilingual Marketing Agency in Japan
Whether launching your products for the first time or looking
Exploring Opportunities in Japan’s Wellness Market
Japan’s wellness market offers an exciting landscape for health and
Announcing the 2024 Recipients of the “Excellence in Health Management” Certification
The Ministry of Economy, Trade and Industry (METI) has announced
